News
Wednesday 18 October 2006
LEEP Recycling And Waste Aware Business Win Best Partnership Award
LEEP Recycling (part of the Edinburgh-based sustainable development organisation Changeworks) and Waste Aware Business have won the Best Partnership Award at the ‘Eventful Scotland’ Waste Management Industry Awards 2006, which were held at the Hilton Hotel, Glasgow on 4 October.
The award recognised the work of the WRAP (the Waste & Resources Action Programme) -funded ‘Our Boxes Mean Business’ campaign, which encourages small to medium-sized enterprises (SMEs) to recycle at work.
The campaign was part of a wider WRAP feasibility study looking at encouraging SMEs to start recycling. It aimed to sign up 180 new businesses to LEEP Recycling’s business recycling services over a period of six months, and to establish a good practice route for recycling organisations across the UK to market effectively their services to SMEs.
In partnership with Waste Aware Business and WRAP, LEEP Recycling developed a sales and marketing campaign to overcome the perceived barriers to recycling business waste. Based around three simple messages - that recycling at work is easy, convenient and cost effective - the campaign was launched at the end of March 2006.
Two hundred and sixty businesses have now signed up to LEEP Recycling’s business recycling services, which means an estimated 600 tonnes of waste have been diverted from landfill.
Commenting on the award, Ken McLean, General Manager of LEEP Recycling said: “We are absolutely delighted that LEEP Recycling’s business recycling services have been recognised by Eventful Scotland. By working in partnership with WRAP and Waste Aware Business we have shown that there is real commitment amongst SMEs to engage with a well designed recycling service that’s responsive to their needs.”
Fiona Johnston, Waste Aware Business Campaigns Officer, added: "We would like to congratulate LEEP Recycling on their award and look forward to continued partnership working with them in the future, building on the success of the 'Our Boxes Mean Business' campaign."
For further information, please contact:
LEEP Recycling
T: 0131 538 5381
leeprecycling@changeworks.org.uk
Waste Aware Business
T: 01786 468 797
info@wasteawarebusiness.com
www.wasteawarebusiness.com
1. LEEP Recycling delivers business recycling services for businesses in Edinburgh. As part of the sustainable development charity Changeworks, LEEP Recycling operates on a not-for-profit basis.
2. Waste Aware Business is a national campaign run by Waste Aware Scotland. It aims to raise awareness of business waste issues and provide information on alternatives to landfill.
3. WRAP works in partnership to encourage and enable businesses and consumers to be more efficient in their use of materials and recycle more things more often. This helps to minimise landfill, reduce carbon emissions and improve our environment.
4. Established as a not-for-profit company in 2000, WRAP is backed by substantial Government funding from Defra and the devolved administrations in Scotland, Wales and Northern Ireland.
5. Working in seven key areas (Construction, Retail, Manufacturing, Organics, Business Growth, Behavioural Change and Local Authority Support) WRAP’s work focuses on market development and support to drive forward recycling and materials resource efficiency within these sectors, as well as wider communications and awareness activities including the multi-media national Recycle Now campaign for England.
6. More information on all of WRAP's programmes can be found at www.wrap.org.uk
Contacts:Sarah Dunn, Senior Press Officer, WRAP
Office: 01295 819 695
sarah.dunn@wrap.org.uk
